The Solar Revolution

whole-solar.logo.08Recently, I read Senator Bernie Sanders’ blog entitled It’s Time for a Solar Revolution. He writes about how he and 10 of his colleagues (Senators Whitehouse, Cardin, Gillibrand, Merkley, Lautenberg, Leahy, Boxer, Menendez, Specter, and Harkin) are introducing the Ten Million Solar Roofs Act. The bill calls for 10 million new solar rooftop systems and 200,000 new solar water heating systems over the next 10 years. The idea is a knock-off of the “million roofs” program in California. Essentially the plan is to create 30,000 megawatts of solar power in ten years by offering consumer rebates for the purchase and installation of solar systems. So far the California program is on track to create 3,000 megawatts of solar power by 2016. What makes Senator Bernie’s bill different is that it is a Federal bill that supplements and complements state and local solar efforts. The idea is a good one, using a distributive approach, however the bill is but a small step in creating a full-scale solar revolution, but it is certainly an important one.

Jeff Wolfe groSolar CEO

Jeff Wolfe groSolar CEO

Ten million roofs is certainly a great start for a solar revolution, but it reflects limited thinking. My friend Jeff Wolfe, the founder of groSolar, made a presentation over a year ago entitled Thinking as Big as Oil. Jeff pointed out that as strong as growth has been for the solar industry, the entire industry’s revenues equal less than two days of ExxonMobil’s revenues. We have a long way to go to be as “Big as Oil.” Jeff gave several examples of where the solar industry was, perhaps, limiting itself in its goals and vision. And then he made a statement that should resonate with every member of the solar tribe: “I, for one, am not in this game to play; I’m in it to win ‐‐ to accomplish our mission for our company, for our country, and for our planet.”

Rhone Resch SEIA CEO

Rhone Resch SEIA CEO

Thinking as Big as Oil is certainly worthy of being called a Solar Revolution, but a revolution needs many, many passionate people with a shared conviction. Al Gore likes to talk about political will being the only thing missing, but more importantly that political will is a renewable resource. Unfortunately, the obstacles in this arena are as big as Oil. Obstacles mean opportunities. These obstacle/opportunities lie in the areas of technology, politics and basic human behavior and create exciting potential for history-changing achievements. The next step in building and advancing our movement, it seems to me is about increasing the general awareness. The ARRA program certainly is helping. Rhone Resch’s declaration of a Solar Bill of Rights is another step.

There a few trail-blazing non-profit organization for us to get behind and support. I love Vote Solar. Their mission is “to bring solar energy into the mainstream.” I couldn’t have said it better myself and their every single action is doing exactly that. Vote Solar works at the state, federal and local level to implement programs and policies that allow strong  solar markets to grow — working to remove serious regulatory roadblocks impeding solar adoption — and pave the way for a transition to a renewable energy economy. SolarTech is a PV industry consortium focused on creating a Solar Center of Excellence in the Silicon Valley. Their goal is to identify and resolve the inefficiencies inherent in the delivery of solar PV systems. This last January Solartech hosted a Solar Leadership Summit to Address Solutions that Cut Procedural Red Tape by 75% and Reduce Costs for Solar Customers and followed that up by announcing the launch of a new, free resource for solar professionals called SolarHub. In Solar Nation’s own words, Solar Nation “is the place where solar citizens live “  and “where citizens rally and convince their leaders to make America a true solar power.” There are probably many more similar organizations that part of the solar revolution. If you know of some, please let us know in an email: info@whole-solar.com. And if you are not familiar with Vote Solar, Solartech and Solar Nation, please check them out and get involved.

A solar revolution starts with you and me. As I heard Buckminster Fuller say, “each one reach one; each one teach one.” To quote Vote Solar’s website: “The clock is ticking. Join the Team” or, perhaps a paraphrase is in order — Join the Solar Revolution.

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