Slurpees & Solar: 7-11′s Tips to Become Energy Independent
Along with the photovoltaic panels on its roof that generate as much as a third of the store’s electricity, the 185-square-meter, or 2,000-square-foot, “eco-konbini” in Kyoto also has a light-reflecting floor and sensors that automatically adjust the lighting. What’s an eco-konbini?, it’s the Japanese word for ‘convenient stores’ and 7-Eleven is retrofitting 100 of them in Japan this year.
At that rate, it would take more than half a century to turn the 12,000 7-Elevens in Japan green, but the company says that as the costs of outfitting a store come down, the number of conversions is expected to go up. The company also makes the claim that doing 100 stores is just like removing 600 cars off the road.
Needless to say, much of the solar industry in the US right now has been and still is predicted by what we see happening overseas first. Solar panel adoption and green energy attitudes started sweeping across Europe long before in the United States. Asian markets, particularly China, has ramped up manufacturing ahead of the US, and a monolithic convenient store chain, personal to the American psyche, is now retrofitting stores with solar – in Japan. Sense the irony here?
Solar adoption, as well as green energy as a whole, is among the most democratic movements thus far this century. It is capitalism at its core. The demand for the alternative is percolating among the masses like a Starbucks or Dunkin Donuts coffee brewing every morning before rush hour. It’s the people who are pushing this, not the energy companies. It’s demand, not supply.
Yet as we watch, America, who’s serious about energy independence , can at least extract a blueprint lesson in the 7-Eleven example:
1. In 2008, they retrofitted the first store with energy saving lights.
2. In 2009, they retrofitted stores with solar panels & LEDs.
3. 2010, they combined the retrofit to combine energy saving lights, Solar Panels & LEDs
4. Final step is they are adding Electric Vehicle chargers, powered by Solar.
With that illustration, we have foreshadowed of what is soon to come to the USA. Though, it’s ironic that we have to look elsewhere for technology that we are clearly capable of adopting & innovating better than any country. 2011, is starting to feel like that Americans have finally recognized themselves in the proverbial mirror. At last, seeing that it is time to shine, after all, the world has been waiting.

